Built on functional depth. Powered by AI. Measured by your P&L.
Founded by Sunil Soman and Prash Pokala on a rare combination: deep functional expertise in the commercial and operational decisions that drive value in industrial companies, hands-on AI and analytics capability, and the implementation experience to ensure solutions actually stick.
The 3–5 decisions that change everything
Every business has a long list of priorities. Very few have clarity on the handful of decisions that will actually move the needle in a step-change way. Most consulting engagements produce excellent analysis. We measure ourselves on something different: did our work help the client make a better decision, and did that decision create measurable value?
That is our north star. It shapes how we scope projects, how we structure work, and how we define success. If we cannot connect what we are doing to a specific decision and a specific value outcome, we have not done our job.
It is also why AI matters to us. Not as a technology trend, but as the capability that makes the decisions we help clients make faster, more accurate, and more sustainable over time.
Value before analytics
We start with the decision, not the data. The analytical work follows from understanding which decision matters, not the other way around.
Functional expertise is the moat
AI without functional depth is noise. Knowing what a good pricing decision looks like in specialty chemicals, with a SAP pocket-price waterfall, is what makes the AI useful, not just impressive.
Client problems, not our frameworks
Every industrial business is different. We bring frameworks as a starting point, not a conclusion. The work is shaped by the client's specific commercial and operational reality.
Speed to value over technical perfection
Pre-built accelerator modules for the decisions industrial companies face most often. The first working prototype runs on your data faster than a greenfield build.
We did not pivot to AI. We built towards it.
Founded on deep functional expertise
InsightsHIGH was founded by Sunil Soman and Prash Pokala with a clear premise: the most valuable work in industrial and chemicals companies lives at the intersection of functional decisions and analytical rigour. The Commercial Decision Intelligence Platform was first built during this period, starting as a structured analytical layer directly on client ERP and SAP data. It has since grown into a 16-module platform covering the full commercial value chain.
Machine learning and a dedicated AI team
We built our India-based data science and AI team during this period, embedding ML directly into functional work rather than treating it as a separate workstream. Advanced demand forecasting, customer behavioural analytics, and churn scoring became standard components of commercial engagements. We also developed an ML-based pricing algorithm purpose-built for B2B industrial contexts, and built an AI-based scheduling agent for chemical plants.
LLMs and RAG, built for industrial applications
We built RAG pipelines grounded in client-specific data that made LLMs genuinely useful for industrial applications. Market intelligence that previously required weeks of analyst time was compressed to hours. LLMs dramatically accelerated synthesis across trade flows, regulatory filings, and competitor activity in ways that meaningfully changed what was possible for commercial and strategy teams.
Agentic AI, the capability we built towards
AI systems that monitor, reason, and act. Autonomous pricing agents, supply chain agents, and market intelligence agents, all built on 12 years of functional depth and deployed on client data. Prash Pokala brings her experience leading large-scale data and technology programmes at United Airlines and Expedia directly to this work, ensuring every deployment is built for adoption, not just for demonstration.
Most AI firms lack the functional depth to know which decisions matter. Most functional consultants lack the AI capability to build what the decisions require. InsightsHIGH sits at the intersection of both, and that intersection is where the value in industrial AI actually lives.
Who we work with
Senior leaders in industrial and chemicals companies, typically CEOs, CFOs, Chief Commercial Officers, or Supply Chain VPs, facing a high-stakes commercial or operational decision. We also work with PE sponsors and portfolio companies across the investment lifecycle.
Built on years inside the decisions, not just advising on them
InsightsHIGH was founded by two people who came to AI through the functional problems, not the other way around.
Sunil Soman
Principal
Sunil started his career on the shop floor at Philips, which gave him a ground-level understanding of how industrial operations actually work. He then spent six years in commercial and product leadership at Blue Yonder.
After Blue Yonder, he spent 7+ years at McKinsey and Booz leading large-scale performance transformations. He holds formal training in Optimisation AI and 2 US patents.
Prash Pokala
Principal
Prash built her career leading complex data-driven technology initiatives at United Airlines and Expedia. She designs for adoption from day one.
Let's find your most important decisions.
Every engagement is led by a principal with deep experience in your area. No handoffs to a junior team after the proposal is signed.
